Events at Oakland City Center

With the multitude of social media sites available, how do you choose the ones that are right for your business? Should you be blogging, posting on Facebook and Twitter or expanding your LinkedIn account? What about Google + and FourSquare? How much time should you commit? Or, is it okay to simply choose not to do anything with social media?

Answers to these questions as well as tips on how to manage your social media program will be presented at  this session by Dennis Erokan and Miriam Schaffer of  The Placemaking Group, an Oakland marketing communications firm that creates successful social media programs for its clients in the Bay Area and worldwide.
Attendees will get learn:

• How to determine which social media tools to use to influence your customers and clients
• How to make your social media Updates relevant to your audience
• Why some businesses might not need social media
• How to sustain social media efforts over the long term
• Tips on writing social media status updates that can draw followers and get clicks

Dennis Erokan is the president of The Placemaking Group, He has 25 years of marketing and branding strategy experience. His name is familiar to Bay Area audiences as founder and publisher of BAM Magazine and the Bay Area Music Awards (the "Bammies").

Miriam Schaffer manages PR programs, building name recognition for clients by communicating their stories to target audiences through traditional media and social media.

To learn more about the program, email mschaffer@placemakinggroup.com., or click here.